Dealmaking atmospheres

About this episode

Christian Muche discusses his journey from building Dmexco to launching Possible in Miami Beach.

Christian Muche built Dmexco into Europe's biggest digital marketing event, walked away, and then launched Possible in Miami Beach — after Martin Sorrell told him the world didn't need another marketing event. We talk about what it took to launch a new...

People in this episode

Host: Brian Morrissey

Guest: Christian Muche

Topics covered

• dealmaking
• digital marketing
• event launch
• entrepreneurship
• business strategy

Keywords

• Christian Muche
• Dmexco
• Possible
• Martin Sorrell
• digital marketing
• event launch
• entrepreneurship

Mentioned in this episode

Organizations: Dmexco, Possible

Places: Miami Beach

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