Inside Outside's media-as-flywheel strategy

About this episode

Robin Thurston discusses how Outside transformed from a magazine into a profitable media brand through innovative strategies.

Robin Thurston raised $150 million to turn Outside into more than a magazine. He explains how the company married media brands with mapping apps, SaaS platforms, and a festival to reach profitability at $125 million in revenue.

People in this episode

Host: Brian Morrissey

Guest: Robin Thurston

Topics covered

• media strategy
• profitability
• mapping apps
• SaaS platforms
• business growth

Keywords

• Outside
• media-as-flywheel
• Robin Thurston
• profitability
• mapping apps
• SaaS
• business strategy

Mentioned in this episode

Organizations: Outside, SaaS

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