Journalism's product problem

About this episode

Dmitry Shishkin discusses the need for journalism to adopt a product mindset to improve its output.

Dmitry Shishkin, a veteran of the BBC and former CEO of Ringier International, has a back-to-basics suggestion: Journalism needs to adapt more of a product mindset. Too much of what newsrooms produce is basic news updates rather than acting as a utilit...

People in this episode

Host: Brian Morrissey

Guest: Dmitry Shishkin

Topics covered

• journalism
• product mindset
• newsrooms
• media adaptation
• news updates

Keywords

• journalism
• product mindset
• newsrooms
• media
• BBC
• Ringier International

Mentioned in this episode

Organizations: BBC, Ringier International

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