
AI Visibility, Entity Engineering & the Podcast SEO Strategy No One's Using with Jason Wade of Ninja Ai
From The Unscripted SEO Interview Podcast by Jeremy Rivera
April 6, 2026 · 42 min
About this episode
In this episode, Jeremy Rivera and Jason Wade discuss the importance of AI visibility and entity engineering in SEO, emphasizing the value of consistent authority and content creation through podcasts.
What if the biggest SEO opportunity for most businesses isn't a new tool, a new tactic, or a new algorithm hack — it's simply showing up consistently and claiming your authority? In this episode of the Unscripted SEO Podcast, Jeremy Rivera sits down with Jason Wade, founder of Ninja AI and an expert in AI visibility architecture, GEO, and AEO. They go deep on what it actually means to engineer your entity, why most SEOs are still running 2015 playbooks, and why one podcast episode can outperform a year of blogging. Here's Jason's recap of this Unscripted SEO episode What We Cover in This Episode What 'AI visibility' means and why GEO/AEO is really just visibility engineering Entity optimization: how AI systems recognize authority — and how you train them The content multiplication math: one podcast → 50 assets Why most businesses have never actually said what they do on their website How Google's core algorithm updates have punished hacking and rewarded authenticity The Office Space test: 'What would you say you do here?' — applied to your homepage Why Reddit and podcasts rank instantly compared to traditional SEO timelines E-E-A-T in practice: showing up, speaking up, and having…
People in this episode
Host: Jeremy Rivera
Guest: Jason Wade
Topics covered
- AI visibility
- entity engineering
- podcast SEO strategy
- authority in SEO
- content multiplication
- Google algorithm updates
Keywords
- AI visibility
- entity optimization
- podcast SEO
- content multiplication
- Google updates
- authority recognition
Mentioned in this episode
Organizations: Ninja AI
More episodes of The Unscripted SEO Interview Podcast
- Matt Slaymaker: Surprising Reason Why Small Businesses Often Fail with Ads · June 3, 2026 · 52 min
- Drew Dorenfest: How a Hollywood Video Editor Built an SEO Business from Scratch · June 3, 2026 · 31 min
- Grant Simmons: Entity Optimization, the LLM petri dish & more · June 1, 2026 · 59 min
- Joe Zeplin Went From Corpo To Youtuber & So Can You · May 28, 2026 · 1h 5m
- Greg Digneo on Why Visibility Is the New SEO (And What That Means for Your Agency) · May 27, 2026 · 48 min
- Why Most Freelancers Fail at Scaling · May 5, 2026 · 44 min
Explore listener stats, chart rankings, contacts and more on the The Unscripted SEO Interview Podcast podcast page.