Charlie Birch on Where Brand Strategy Meets SEO: What Every Founder Needs to Know

About this episode

Charlie Birch discusses the intersection of brand strategy and SEO, emphasizing their importance for founders.

Hosted by Jeremy Rivera In this episode of the Unscripted SEO Podcast, Jeremy Rivera sits down with Charlie Birch, Founder and Creative Director of Humaniz Collective, to explore the collision between brand strategy and modern SEO — and why treating them as separate disciplines is costing founders real revenue. What You'll Learn in This Episode Why Charlie's background in performance, psychology, and crisis intervention makes her uniquely equipped to navigate brand identity How brand strategy and SEO have more in common than most agencies admit The danger of only measuring attraction — and why conversion and retention are the real metrics that matter Why copying your competitors' strategy only makes you more like them — not better than them How Charlie's Brand IdQ Framework turns founder instinct into a shared decision-making lens for the entire team A real-world example of how interviewing the installer — not just doing keyword research — uncovered an angle nobody was targeting How to evaluate whether a campaign is the right fit for your brand before you invest Guest Resources Humaniz Collective Website Brand IdQ — Take the Free Integrity Snapshot The Inner Circle — Apply for…

People in this episode

Host: Jeremy Rivera

Guest: Charlie Birch

Topics covered

• brand strategy
• SEO
• founder insights
• conversion metrics
• decision-making frameworks
• performance psychology

Keywords

• brand identity
• SEO strategy
• conversion
• retention
• Brand IdQ Framework
• keyword research
• founder instinct

Mentioned in this episode

Organizations: Humaniz Collective, Spacebar Collective

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