Going International on SEO with Christina Spaulding

About this episode

The episode features Christina Spaulding discussing strategies for expanding business globally through international SEO and localization.

Discover practical insights for expanding your business globally through international SEO, translation strategies, and regional localization, guided by expert Christina Spalding. Main topics: Christina's international experience and expertise in multilingual SEO The evolution of SEO strategies from 2009 to today, including AI influence Language models (LLMs) in foreign languages: accuracy, hallucinations, and verification Practical approaches for multilingual content, hreflang, and regional signals Localized links, country-specific domains, and user intent in global ranking strategies Market opportunities in Spanish and other language-specific regions Navigation of international platform nuances—server location, TLDs, and SEO efforts Timestamps: 00:00 - Introduction to Christina Spalding and her international SEO background 02:12 - Evolution of SEO from 2009 to current AI-driven changes 03:36 - Impact of AI and low-quality content resurgence in SEO strategies 04:52 - How language models generate answers and their accuracy across languages 06:07 - Content volume differences across languages and implications for LLMs 07:23 - Tools like DeepL for deterministic translation and…

People in this episode

Host: Jeremy Rivera

Guest: Christina Spaulding

Topics covered

• international SEO
• multilingual content
• AI in SEO
• translation strategies
• regional localization
• global ranking strategies

Keywords

• international SEO
• multilingual SEO
• AI influence
• translation strategies
• regional localization
• hreflang
• localized links

Mentioned in this episode

Organizations: DeepL

Places: US, Spanish

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