Julia Bocchese: Pinterest, AI Search & SEO for Small Businesses

About this episode

Julia Bocchese discusses the importance of Pinterest and AI search optimization for small businesses.

Julia Bocchese has spent nearly nine years helping small businesses in the creative and holistic space get found online — not through paid ads or social media grind, but through SEO, Pinterest strategy, and now AI search optimization. She also teaches SEO at the college level, which gives her a rare ability to break down the technical into the practical. In this conversation, Julia unpacks why Pinterest is one of the most underused traffic channels for small businesses, how to think about AI as a discovery platform, and what she actually looks at when a client hands her a site to fix. About Julia Bocchese Julia is the founder of Julia Renee Consulting, a Philadelphia-based consultancy serving creative and holistic small businesses — interior designers, photographers, midwives, therapists, and more. She offers SEO services, Pinterest strategy and management, blog and content optimization, and AI search (AEO) services. She also teaches SEO at the college level — without textbooks, because anything printed a year ago is already out of date. What We Cover Pinterest as a search engine: Why Julia treats Pinterest with the same keyword discipline as Google — and why most businesses are…

People in this episode

Host: Jeremy Rivera

Guest: Julia Bocchese

Topics covered

• SEO
• Pinterest strategy
• AI search optimization
• small business marketing
• content optimization

Keywords

• SEO
• Pinterest
• AI search
• small businesses
• content optimization
• traffic channels
• keyword discipline

Mentioned in this episode

Organizations: Julia Renee Consulting

Places: Philadelphia, Google, Pinterest, Olympic

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