Schema, AI Search & Holistic SEO — With Brandon Leibowitz of SEO Optimizers

About this episode

Brandon Leibowitz discusses the impact of AI on SEO and the importance of schema markup in digital marketing.

In this episode of the Unscripted SEO Podcast, host Jeremy Rivera sits down with Brandon Leibowitz, founder of SEO Optimizers — a full-service digital marketing agency based in Los Angeles. With nearly two decades of experience in SEO, paid ads, social media, and coaching, Brandon shares his grounded, practitioner-level take on the AI search landscape and what actually moves the needle. Topics Covered How AI-powered search surfaces (ChatGPT, Perplexity, Gemini, Copilot) are — and aren’t — changing SEO workflow Why schema markup is the highest-leverage technical tactic for AI visibility The difference between informational and transactional AI search behavior A page-by-page schema architecture strategy for e-commerce and service sites How to use competitor schema analysis as a gap-finding tactic Why content + backlinks + technical SEO must all work together Key Quotes “The AI overview is just a featured snippet — just a new way to rebrand it for Google. The old tactics, the old strategies already worked.” — Brandon Leibowitz “The more touch points you have and more places people find you, the more likely they are to want your product or service in the future.” — Brandon Leibowitz…

People in this episode

Host: Jeremy Rivera

Guest: Brandon Leibowitz

Topics covered

• AI search
• schema markup
• SEO strategies
• digital marketing
• e-commerce
• competitor analysis

Keywords

• AI search
• schema markup
• SEO
• digital marketing
• competitor analysis
• backlinks
• technical SEO

Mentioned in this episode

Organizations: SEO Optimizers, Google Search Console, Ahrefs

Places: Los Angeles

More episodes of The Unscripted SEO Interview Podcast

• Matt Slaymaker: Surprising Reason Why Small Businesses Often Fail with Ads · June 3, 2026 · 52 min
• Drew Dorenfest: How a Hollywood Video Editor Built an SEO Business from Scratch · June 3, 2026 · 31 min
• Grant Simmons: Entity Optimization, the LLM petri dish & more · June 1, 2026 · 59 min
• Joe Zeplin Went From Corpo To Youtuber & So Can You · May 28, 2026 · 1h 5m
• Greg Digneo on Why Visibility Is the New SEO (And What That Means for Your Agency) · May 27, 2026 · 48 min
• Why Most Freelancers Fail at Scaling · May 5, 2026 · 44 min