Small Business Marketing, Local SEO & the AI Frontier

About this episode

Jeremy Rivera interviews Tom Malesic about effective digital marketing strategies for small businesses, focusing on local SEO and the impact of AI.

In this episode, Jeremy Rivera chats with Tom Malesic, founder of EZ Marketing, to explore effective digital marketing strategies tailored specifically for small businesses. Tom shares his insights on website importance, local SEO tactics, content creation, and the impact of AI on marketing.Key Topics: The foundational role of a high-quality, trust-building website Authenticity through real photos versus stock images Developing unique brand voice and avoiding mimicry of competitors Local SEO techniques, including local service pages and Google Map Pack optimization The importance of personalized content and FAQs for voice search How AI is revolutionizing content creation, video generation, and website development Managing geographic targeting and scaling marketing efforts based on budget The significance of continuous photo and video updates for local ranking The shift from traditional link building to mentions and citations Future outlook: AI advancements and their influence on small business marketing

People in this episode

Host: Jeremy Rivera

Guest: Tom Malesic

Topics covered

• small business marketing
• local SEO
• digital marketing strategies
• AI in marketing
• content creation
• website importance

Keywords

• small business
• local SEO
• digital marketing
• AI
• content creation
• website development
• voice search

Mentioned in this episode

Organizations: EZ Marketing

More episodes of The Unscripted SEO Interview Podcast

• Matt Slaymaker: Surprising Reason Why Small Businesses Often Fail with Ads · June 3, 2026 · 52 min
• Drew Dorenfest: How a Hollywood Video Editor Built an SEO Business from Scratch · June 3, 2026 · 31 min
• Grant Simmons: Entity Optimization, the LLM petri dish & more · June 1, 2026 · 59 min
• Joe Zeplin Went From Corpo To Youtuber & So Can You · May 28, 2026 · 1h 5m
• Greg Digneo on Why Visibility Is the New SEO (And What That Means for Your Agency) · May 27, 2026 · 48 min
• Why Most Freelancers Fail at Scaling · May 5, 2026 · 44 min