#164 Why Most Agents Are Leaving Money on the Table
From Vulcan7 Podcast by Vulcan7 Podcast
May 14, 2026 · 26 min
About this episode
Kevin Ward shares effective prospecting strategies for real estate agents in a challenging market.
Kevin Ward — real estate coach, author of The Book of Yes, and founder of YesMasters — joins us the Vulcan7 Podcast to share the exact prospecting strategies that still work in 2026, even in a tough market.Kevin started real estate in 1998 with no money, no sphere of influence, and no marketing budget — just a phone and a list of FSBOs and expired listings. In this episode, he breaks down exactly how he built his career from scratch and what agents need to do TODAY to generate consistent listings.In this episode you'll learn:➡️ Why FSBOs and expired listings are still the lowest-hanging fruit in real estate➡️ The exact text message script Kevin uses to open expired listing conversations➡️ How to internalize scripts so you never sound "scripted"➡️ The 10-Day Selling System that gets listings sold fast — often above asking➡️ The MMA (Mixed Method Approach) to lead generation➡️ Why being FIRST to call always wins➡️ Kevin's 3 non-negotiables for crushing it in 2026
People in this episode
Guest: Kevin Ward
Topics covered
- prospecting strategies
- real estate coaching
- lead generation
- listing strategies
- market trends
Keywords
- prospecting
- real estate
- FSBOs
- expired listings
- lead generation
- selling system
- text message script
Mentioned in this episode
Organizations: YesMasters
Books & works: The Book of Yes
Places: FSBOs, expired listings
More episodes of Vulcan7 Podcast
- #165 One Call, 20+ Properties: How This Prospecting Strategy Paid Off Massively · May 18, 2026 · 32 min
- #163 Real Estate Prospecting Tips From a 36-Year Veteran · May 12, 2026 · 33 min
- #162 The 3-Part Real Estate Business Formula · May 8, 2026 · 29 min
- #161 From $23K a Year to $390K a Year in Real Estate · May 6, 2026 · 36 min
- #160 How 100 Contacts a Week = More Listings · May 4, 2026 · 22 min
- #159 Why Willpower Won't Save You in Real Estate · May 1, 2026 · 22 min
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