47.1-7: When Ego Boosts Advertising
From JCIRA: Curious and Interesting by Sukki Yoon
April 15, 2026 · 2 min · Season 47 · Episode 1
About this episode
This episode discusses the impact of CEO narcissism on advertising effectiveness and firm performance in the restaurant industry.
Seo, J. H., Yim, M. Y. C., Ahn, J. S., & Yu, L. (2026). How Does CEO Narcissism Impact the Effectiveness of Advertising on Firm Performance? A Study in the Restaurant Industry Context. Journal of Current Issues & Research in Advertising, 47(1), 136–156. https://doi.org/10.1080/10641734.2025.2465313
People in this episode
Host: Sukki Yoon
Topics covered
- CEO Narcissism
- Advertising Effectiveness
- Firm Performance
- Restaurant Industry
- Marketing Psychology
Keywords
- CEO Narcissism
- Advertising
- Firm Performance
- Restaurant Industry
- Marketing
Mentioned in this episode
Organizations: Journal of Current Issues & Research in Advertising
More episodes of JCIRA: Curious and Interesting
- 47.2-6: When Grandma Goes Viral · May 21, 2026 · 2 min
- 47.2-4: The Right Message at the Right Moment · May 21, 2026 · 2 min
- 47.2-5: Beyond Buzzwords: Understanding LLMs · May 21, 2026 · 2 min
- 47.2-3: When the Label Changes Everything · May 21, 2026 · 2 min
- 47.2-7: When Your Feed Becomes Your Politics · May 21, 2026 · 3 min
- 47.2-2: Hard Sell, Soft Sell, and the Sound of Trust · May 21, 2026 · 2 min
Explore listener stats, chart rankings, contacts and more on the JCIRA: Curious and Interesting podcast page.