47.2-7: When Your Feed Becomes Your Politics
From JCIRA: Curious and Interesting by Sukki Yoon
May 21, 2026 · 3 min · Season 47 · Episode 2
About this episode
The episode discusses how TikTok influences political consumerism among different demographics.
Li, M., Haley, E., & Youn, K. (2026). Intersectional Political Consumerism on TikTok: How Selective Exposure to Content Creators and TikTok Advertising Engagement Influence Black Cisgender Heterosexual and Black LGBTQ Consumers. Journal of Current Issues & Research in Advertising, 47(2), 314–337. https://doi.org/10.1080/10641734.2025.2529004
People in this episode
Host: Sukki Yoon
Topics covered
- political consumerism
- TikTok
- intersectionality
- advertising
- social media influence
Keywords
- political consumerism
- TikTok
- advertising engagement
- Black consumers
- intersectionality
Mentioned in this episode
Organizations: Journal of Current Issues & Research in Advertising
Books & works: Intersectional Political Consumerism on TikTok
More episodes of JCIRA: Curious and Interesting
- 47.2-1: When AI Feels Risky · May 21, 2026 · 3 min
- 47.2-5: Beyond Buzzwords: Understanding LLMs · May 21, 2026 · 2 min
- 47.2-6: When Grandma Goes Viral · May 21, 2026 · 2 min
- 47.2-3: When the Label Changes Everything · May 21, 2026 · 2 min
- 47.2-4: The Right Message at the Right Moment · May 21, 2026 · 2 min
- 47.2-2: Hard Sell, Soft Sell, and the Sound of Trust · May 21, 2026 · 2 min
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