47.2-3: When the Label Changes Everything
From JCIRA: Curious and Interesting by Sukki Yoon
May 21, 2026 · 2 min · Season 47 · Episode 2
About this episode
This episode discusses the impact of retouching disclaimers on how advertisements are evaluated by consumers.
Cho, Y. N., & Taylor, C. R. (2026). Beauty in the Eye of the Beholder: The Effect of Retouching Level Disclaimer on Advertisement Evaluations. Journal of Current Issues & Research in Advertising, 47(2), 217–237. https://doi.org/10.1080/10641734.2025.2490474
People in this episode
Host: Sukki Yoon
Topics covered
- advertisement evaluations
- retouching
- perception of beauty
- media influence
- consumer behavior
Keywords
- advertisement
- retouching
- disclaimer
- evaluation
- consumer perception
Mentioned in this episode
Organizations: Journal of Current Issues & Research in Advertising
Books & works: Beauty in the Eye of the Beholder: The Effect of Retouching Level Disclaimer on Advertisement Evaluations
More episodes of JCIRA: Curious and Interesting
- 47.2-6: When Grandma Goes Viral · May 21, 2026 · 2 min
- 47.2-4: The Right Message at the Right Moment · May 21, 2026 · 2 min
- 47.2-5: Beyond Buzzwords: Understanding LLMs · May 21, 2026 · 2 min
- 47.2-7: When Your Feed Becomes Your Politics · May 21, 2026 · 3 min
- 47.2-2: Hard Sell, Soft Sell, and the Sound of Trust · May 21, 2026 · 2 min
- 47.2-1: When AI Feels Risky · May 21, 2026 · 3 min
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