47.2-5: Beyond Buzzwords: Understanding LLMs
From JCIRA: Curious and Interesting by Sukki Yoon
May 21, 2026 · 2 min · Season 47 · Episode 2
About this episode
This episode explores the development and application of large language models in advertising and strategic communication research.
Paltaratskaya, V., Ji, A., Mazumdar, P., & Wise, K. (2026). Beyond Buzzwords: The Development of Large Language Models and Their Use in Advertising and Strategic Communication Research. Journal of Current Issues & Research in Advertising, 47(2), 258–289. https://doi.org/10.1080/10641734.2025.2498996
People in this episode
Host: Sukki Yoon
Topics covered
- Large Language Models
- Advertising
- Strategic Communication
- Research
- Buzzwords
Keywords
- Large Language Models
- Advertising
- Strategic Communication
- Research
- Buzzwords
Mentioned in this episode
Organizations: Journal of Current Issues & Research in Advertising
Books & works: Beyond Buzzwords: The Development of Large Language Models and Their Use in Advertising and Strategic Communication Research
More episodes of JCIRA: Curious and Interesting
- 47.2-6: When Grandma Goes Viral · May 21, 2026 · 2 min
- 47.2-4: The Right Message at the Right Moment · May 21, 2026 · 2 min
- 47.2-3: When the Label Changes Everything · May 21, 2026 · 2 min
- 47.2-7: When Your Feed Becomes Your Politics · May 21, 2026 · 3 min
- 47.2-2: Hard Sell, Soft Sell, and the Sound of Trust · May 21, 2026 · 2 min
- 47.2-1: When AI Feels Risky · May 21, 2026 · 3 min
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