47.2-6: When Grandma Goes Viral
From JCIRA: Curious and Interesting by Sukki Yoon
May 21, 2026 · 2 min · Season 47 · Episode 2
About this episode
This episode explores the phenomenon of granfluencers and their influence on youth in the digital age.
Wang, Y., & Taylor, C. R. (2026). Encountering Age in the Digital Age: Understanding the Impact of Granfluencers on Youth. Journal of Current Issues & Research in Advertising, 47(2), 290–313. https://doi.org/10.1080/10641734.2025.2516499
People in this episode
Host: Sukki Yoon
Topics covered
- granfluencers
- digital age
- impact on youth
- social media
- aging
Keywords
- granfluencers
- digital age
- youth
- social media
- advertising
- aging
- influence
Mentioned in this episode
Organizations: Journal of Current Issues & Research in Advertising
More episodes of JCIRA: Curious and Interesting
- 47.2-4: The Right Message at the Right Moment · May 21, 2026 · 2 min
- 47.2-5: Beyond Buzzwords: Understanding LLMs · May 21, 2026 · 2 min
- 47.2-3: When the Label Changes Everything · May 21, 2026 · 2 min
- 47.2-7: When Your Feed Becomes Your Politics · May 21, 2026 · 3 min
- 47.2-2: Hard Sell, Soft Sell, and the Sound of Trust · May 21, 2026 · 2 min
- 47.2-1: When AI Feels Risky · May 21, 2026 · 3 min
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