47.2-4: The Right Message at the Right Moment
From JCIRA: Curious and Interesting by Sukki Yoon
May 21, 2026 · 2 min · Season 47 · Episode 2
About this episode
The episode explores the relationship between message appeals and temporal framing in health and environmental contexts.
Yun, C. I. H., & Atkinson, L. (2026). “For Your Health” Versus “For the Environment”: Exploring Congruency and Incongruency Between Message Appeals and Temporal Framing. Journal of Current Issues & Research in Advertising, 47(2), 238–257. https://doi.org/10.1080/10641734.2025.2495919
People in this episode
Host: Sukki Yoon
Topics covered
- message appeals
- temporal framing
- health communication
- environmental messaging
- advertising research
Keywords
- message appeals
- temporal framing
- health
- environment
- advertising
Mentioned in this episode
Organizations: Journal of Current Issues & Research in Advertising
Books & works: “For Your Health” Versus “For the Environment”
More episodes of JCIRA: Curious and Interesting
- 47.2-6: When Grandma Goes Viral · May 21, 2026 · 2 min
- 47.2-5: Beyond Buzzwords: Understanding LLMs · May 21, 2026 · 2 min
- 47.2-3: When the Label Changes Everything · May 21, 2026 · 2 min
- 47.2-7: When Your Feed Becomes Your Politics · May 21, 2026 · 3 min
- 47.2-2: Hard Sell, Soft Sell, and the Sound of Trust · May 21, 2026 · 2 min
- 47.2-1: When AI Feels Risky · May 21, 2026 · 3 min
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