47.2-1: When AI Feels Risky
From JCIRA: Curious and Interesting by Sukki Yoon
May 21, 2026 · 3 min · Season 47 · Episode 2
About this episode
The episode discusses how consumers' risk perception influences their decisions regarding AI products.
Moon, W. K., Wei, X., Overton, H., & Kim, J. K. (2026). Between Innovation and Caution: How Consumers’ Risk Perception Shapes AI Product Decisions. Journal of Current Issues & Research in Advertising, 47(2), 157–180. https://doi.org/10.1080/10641734.2025.2468474
People in this episode
Host: Sukki Yoon
Topics covered
- AI risk perception
- consumer behavior
- innovation
- advertising
- product decisions
Keywords
- AI
- risk perception
- consumer decisions
- innovation
- advertising research
Mentioned in this episode
Organizations: Journal of Current Issues & Research in Advertising
More episodes of JCIRA: Curious and Interesting
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- 47.2-6: When Grandma Goes Viral · May 21, 2026 · 2 min
- 47.2-3: When the Label Changes Everything · May 21, 2026 · 2 min
- 47.2-4: The Right Message at the Right Moment · May 21, 2026 · 2 min
- 47.2-7: When Your Feed Becomes Your Politics · May 21, 2026 · 3 min
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