Beyond likes & views: Marketing signals that actually matter

About this episode

Sam and Roop discuss the shift marketing teams need to make from vanity metrics to measuring real impact on revenue.

Likes and views feel good, but they don’t pay the bills. Vanity metrics are easy to report and look great in a slide deck, but they’re tough to connect to revenue. On this episode of Little Talks, Sam and Roop discuss the real shift marketing teams need to make, no longer chasing attention but instead measuring impact. If marketing is working, you’ll see it in the pipeline. Are we generating real sales-qualified leads, or just form fills? And if marketing disappeared tomorrow, would revenue t...

People in this episode

Hosts: Sam, Roop

Topics covered

• marketing
• vanity metrics
• sales-qualified leads
• impact measurement

Keywords

• likes
• views
• revenue
• pipeline

More episodes of Little Talks

• Simplifying complex product stories in B2B marketing · April 22, 2026 · 20 min
• Why long-term partnerships outperform vendors · April 15, 2026 · 16 min
• How to generate content topic ideas that resonate with customers · April 8, 2026 · 21 min
• Measuring the ROI of trade shows · April 1, 2026 · 18 min
• Why we love in-house marketing teams · March 25, 2026 · 19 min
• Everything you need to know about change management · March 18, 2026 · 23 min