The B2B Payments Opportunity

About this episode

This episode explores the B2B payments opportunity and how agents can tap into larger deals and long-term growth.

Most agents are focused on saturated markets like retail and restaurants—but the real opportunity may be in B2B. In this episode of the Merchant Sales Podcast, James sits down with Russ Hayes and Mike Hayes to break down how ISOs and agents can tap into manufacturers, distributors, and contractors to unlock larger deals and long-term growth. They discuss why integrated invoice and ACH solutions are in high demand, how to get in front of the right decision-makers, and what it takes to build a scalable B2B portfolio. Plus, Today in Payments covers global surcharge changes, digital wallet trends, and key shifts shaping the future of payments.

People in this episode

Host: James

Guests: Russ Hayes, Mike Hayes

Topics covered

• B2B payments
• integrated solutions
• long-term growth
• decision-makers
• payment trends

Keywords

• B2B payments
• integrated invoice
• ACH solutions
• manufacturers
• distributors
• contractors
• payment trends

Mentioned in this episode

Organizations: Merchant Sales Podcast, ISOs, B2B, ACH, Today in Payments

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• How Tap on Phone Is Changing Merchant Payments · May 29, 2026 · 37 min
• The PayFac Opportunity · May 22, 2026 · 50 min
• How Payment Processing Works · May 15, 2026 · 33 min
• How to Reduce Fraud Without Losing Sales · May 8, 2026 · 53 min