B2B Revenue Acceleration - Exploring AI in Marketing

About this episode

The episode explores the impact of AI on marketing practices and productivity.

AI is quickly becoming an essential tool in any marketing professional’s kit, boosting productivity and revolutionizing the way campaigns are conceptualized, executed, and optimized. In this episode of B2B Revenue Acceleration, host Catarina Hoch, VP of Global Marketing at Operatix/memoryBlue, sits down with Austin Distel, the Senior Director of Marketing at Jasper, to delve into the impact of artificial intelligence (AI) in marketing. This discussion sheds light on how AI can enhance m...

People in this episode

Guest: Austin Distel

Topics covered

• AI in marketing
• B2B revenue acceleration
• productivity
• campaign optimization

Keywords

• artificial intelligence
• marketing professional
• campaigns

Mentioned in this episode

Products: Jasper

More episodes of Tech Sales is for Hustlers

• In the Know with Kelly Grafton: Cold call stats that answer your biggest questions · January 7, 2026 · 33 min
• In The Know with Kelly Grafton: Politeness in prospecting · November 26, 2025 · 35 min
• In The Know with Kelly Grafton: How verbal cues drive cold call success · October 29, 2025 · 26 min
• People Behind The Pitch: Driving digital change with Albert Tejera · October 14, 2025 · 41 min
• In The Know with Kelly Grafton | Episode 1: Launching the Series · September 29, 2025 · 26 min
• In The Know with Kelly Grafton | Mastering Cold Call Vocal Cues (Featuring Bitty Balducci) · September 29, 2025 · 44 min