The Product Boss with Jacqueline Snyder

Black Friday isn't your only opportunity to make big sales in Q4. Treating the entire holiday season like one big promotion could be costing your product business serious revenue. In this episode, I'm breaking down the 4 distinct buying windows between October and January and how to strategically market your products during each one to maximize sales, move inventory, and protect your profit margins. You'll discover opportunities your competitors may be overlooking, how to keep customers buying beyond Black Friday, and how to create offers that drive revenue without relying on constant discounts. If you've already built a successful product business and you're ready to stop guessing what to promote next, this episode will help you think more strategically about your busiest season and build a business that grows with intention, not just more work from you.In This Episode, You’ll Learn:00:00 Why treating Q4 as one big sales opportunity could be costing you revenue.02:00 How to capitalize on early holiday shoppers before Black Friday.04:45 Creating compelling seasonal offers without relying on discounts.06:00 What you need to know about the biggest Black Friday buying window.08:00 How major retailers are changing the holiday shopping timeline.09:45 Creating Black Friday promotions that make sense for your business.11:00 Why timing your product launches matters for maximizing sales.13:15 How to capture last-minute holiday shoppers without extending your discounts.15:00 Making the most of shipping deadlines, Super Saturday, and gift cards.16:45 The overlooked post-Christmas buying window that can drive more revenue.18:15 Turning leftover inventory into cash and bringing customers back in January.19:45 How to keep sales moving beyond the holiday season.20:45 Why strategy, mentorship, and accountability matter when you're ready to scale.Resources + LinksReady to lead, run, and grow your product business beyond a million dollars, without being the bottleneck? Join me this week for a FREE workshop HERE!Ready to stop guessing and follow a proven system? Book your strategy call HERE!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com

Could getting in front of the right people change your sales? In this episode, I break down why E.L.F. Cosmetics and Levi’s are showing up at state fairs and what their strategy can teach you about getting in front of other people’s audiences. I talk about the growing opportunity around in-person discovery, why the right event and the right customer matter, and how markets, festivals, retail, and other real-world experiences can create both sales and visibility for your brand. I also break down why every in-person event should be more than a selling opportunity and how to use these experiences to grow your email list and bring customers back to your website. Tune in to see how you can use in-person opportunities to create more visibility and reach new customers.In This Episode, You’ll Learn:00:00 E.L.F. Cosmetics and Levi’s are investing in state fairs.02:30 What the shift from digital to in-person experiences means for product brands.05:00 Why state fairs, festivals, and in-person events are becoming valuable again.08:00 Finding the right event where your ideal customer is already shopping.11:30 How in-person events create exposure without you paying to acquire every customer.13:30 Turning in-person discovery into sales and long-term customer relationships.17:15 Ways to get your product in front of new customers this holiday season.Resources + LinksReady to lead, run, and grow your product business beyond a million dollars, without being the bottleneck? Join me this week for a FREE workshop HERE!Ready to stop guessing and follow a proven system? Book your strategy call HERE!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com

Are you worried that you have to keep your prices low to compete with big box stores, overseas sellers, or platforms like Temu? In this episode, I’m breaking down why the end of the $800 de minimis exemption could create new opportunities for product-based businesses while also affecting the costs of some imports. I talk about why you shouldn’t compete on price, how your brand and customer experience can set you apart, and why raising your prices could actually help you sell more. I also share what to look at now to protect your profitability and prepare for what’s ahead. Tune in to learn how to protect your profitability, strengthen your brand, and build a product business that doesn't depend on being the cheapest option.In This Episode, You’ll Learn:00:00 What the end of the $800 de minimis exemption means for competition.04:15 Could raising your prices actually help you sell more?08:30 What customers consider beyond the price of your product.09:00 How import costs could affect your product business.10:15 Is it time to look for domestic suppliers?12:15 3 moves to make as competition and costs change.15:30 How to prepare now for a stronger, less reactive Q4.Resources + LinksReady to lead, run, and grow your product business beyond a million dollars, without being the bottleneck? Join me this week for a FREE workshop HERE!Ready to stop guessing and follow a proven system? Book your strategy call HERE!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com