Cameron Hanes - Keep Hammering Collective

Jax Siddall - highly competitive American distance runner and educator. Jax recently smashed the Eugene Marathon men's course record, running 2:15:02 and securing an Olympic Trials Qualifying time in his very first attempt at the 26.2-mile distance. Jax and Cam cover what it took in training and preparation for Jax to qualify for the Olympic Trials, fueling strategies, running shoe differences, and more! Follow Jax: https://www.instagram.com/jaxpsiddall Follow along: Instagram: https://www.instagram.com/cameronrhanes Twitter: https://twitter.com/cameronhanes Facebook: https://www.facebook.com/camhanes/ Website: https://www.cameronhanes.com Timestamps: 00:00:00 – Qualifying for the Olympic Trials and Moving to Eugene, OR 00:05:45 – Training for Beating the Record 00:13:08 – Eugene Marathon: The Mindset in Achieving a Time of 02:10: 00:18:52 – The Golden Standard in Running: 26.2 Miles 00:23:34 – A Love for Running at a Young Age 00:30:53 – Training, Raising Hemoglobin, Sponsors, & a Career in Teaching 00:33:52 – Teaching Social Studies, the Netherlands, & Different Cultural Differences 00:43:04 – People that Jax Looks up to 00:50:01 – Running Documentaries on YouTube 00:53:16 – Surges During Marathon Races & Pulling the Group 00:57:10 – Fueling Strategy: Gels, Carbs, and Sodium for Races 01:01:44 – Training with Carbon Plated Running Shoes 01:08:12 – What’s Next: Broken Arrow 23k 01:12:16 – Treadmill Training for Speed and Elevation 01:16:22 – Keeping the Belief: Initial Failure in Competing to Qualify for the Olympic Trials 01:19:43 – Strategic Race Selection: Finding Stronger Competition 01:21:26 – Future Plans in Running & the Olympics 01:23:47 – Final Thoughts Thank you to our sponsors: Sig Sauer: ⁠https://www.sigsauer.com/⁠ use code CAM10 for 10% off optics LMNT: Visit https://drinklmnt.com/cam for a free sample pack with any purchase Hoyt: http://bit.ly/3Zdamyv use code CAM for 10% off Ketone IQ: https://www.ketone.com/Cam use code CAM for 30% off your first subscription Montana Knife Company: https://www.montanaknifecompany.com/ Use code CAM for 10% off Grizzly Coolers: https://www.grizzlycoolers.com/ use code KEEPHAMMERING for 20% off

Craig Francis - a hunting- and outdoors-focused creative professional best known today as Vice President of Brand (Brand Development/Marketing) at ULTRAVIEW Archery. Craig has a long history in the outdoor/hunting creative world, he’s worked in content creation, photography, storytelling, and brand strategy for over a decade, collaborating with numerous well-known outdoor and hunting brands prior to and outside of his work with ULTRAVIEW Join us for a conversation about marketing, social strategy, and creative insights of various outdoor industries. Follow Craig: https://www.instagram.com/craigfranciscreative/ Follow along: Instagram: https://www.instagram.com/cameronrhanes Twitter: https://twitter.com/cameronhanes Facebook: https://www.facebook.com/camhanes/ Website: https://www.cameronhanes.com Timestamps: 00:00:00 – Why ULTRAVIEW is Deemed the Hottest Archery Sight 00:09:13 – Marketing, Creatives, and Industry Growth & Downfalls 00:30:08 – Corporate Games, Communication, and Structure 00:40:13 – Stories that Create a Feeling 01:02:53 – Craig’s Top Tier Goal for ULTRAVIEW 01:06:39 – Reaching the Consumer Through Content & Social Strategy 01:12:15 – USA Manufactured Products & Brand Experience 01:20:27 – Becoming a Hunting Influencer … the Right Way 01:37:08 – Marketing Strategies with Releasing Bows 01:44:45 – AI, 3D Models, and the Real Deal 01:50:25 – Grip N Grins & Respecting Animals While Pursuing an Influencer Role 02:06:38 – Up and Coming Influencers in Hunting 02:10:50 – Cam’s Legacy within the Hunting Industry 02:13:40 – F**k, Marry, Kill: Single Bevel, Expandable, and Fixed Blade 02:20:33 – Wounded Archery Animals: Processing the Feel of Failure 02:33:32 – Telling a Great Story: New Product Innovations, Bow Weight, & Speed 02:47:34 – The Acquisition of Status 02:52:41 – Website & Social Media Optimizations 02:59:40 – Final Thoughts Thank you to our sponsors: Black Rifle Coffee: https://www.blackriflecoffee.com/ Use code KEEPHAMMERING for 10% your order MTN OPS Supplements: https://mtnops.com/ Use code KEEPHAMMERING for 20% off Good Ranchers: https://www.goodranchers.com/ use code CAMERON for $25 off your first order Hoyt: http://bit.ly/3Zdamyv use code CAM for 10% off Sig Sauer: https://www.sigsauer.com/ use code CAM10 for 10% off opticsKetone IQ: https://www.ketone.com/Cam use code CAM for 30% off your first subscription

Join us for a new Sh*t Talkers Weekly podcast episode where we discuss Ai and robotics from the movie EX Machina, to the Grammys, politics, and the deeper questions shaping a corrupted world. Cam and James dig into controversial headlines, the intersection of sports and politics, and what it really means to be “good” in a world full of monsters. We also talk about perspective, the privilege of free time, running with Truett, and Cam’s goal to chase down a speed record. Follow along: Instagram: https://www.instagram.com/cameronrhanes Twitter: https://twitter.com/cameronhanes Facebook: https://www.facebook.com/camhanes/ Website: https://www.cameronhanes.com Timestamps: 00:00:00 – Robot Movies, the Grammys, and a Corrupted World 00:10:01 – Epstein Files, Pizzagate, and a Corrupt Country 00:31:18 – Superbowl LX & the Involvement of Politics 00:35:31 – Having Conversations: Perceptions of Good People and the Monsters of this World 00:35:31 – Free Time is a Privilege 00:46:23 – Running with Truett & Cam’s Goal to Beat the Fastest Marathon Record 00:59:00 – Final Thoughts Thank you to our sponsors: Montana Knife Company: https://www.montanaknifecompany.com/ Use code CAM for 10% off Hoyt: http://bit.ly/3Zdamyv use code CAM for 10% off LMNT: Visit https://drinklmnt.com/cam for a free sample pack with any purchase Grizzly Coolers: https://www.grizzlycoolers.com/ use code KEEPHAMMERING for 20% off Sig Sauer: https://www.sigsauer.com/ use code CAM10 for 10% off optics MTN OPS Supplements: https://mtnops.com/ Use code KEEPHAMMERING for 20% off

Rachel Entrekin - American elite ultramarathon runner and physical therapist known for her remarkable performances in some of the world’s toughest long-distance trail races. Rachel joins the Keep Hammering Collective to talk about her path from a full-time job to life as a full-time athlete, balancing sponsorships, science, and the grit of mountain running. She opens up about overcoming an eating disorder, finding strength through lifting, embracing imperfections, and building a “bulletproof” life - on and off the trails. From Hardrock dreams and Courtney Dauwalter inspiration to pain caves, haters, and why speedwork is still the worst, this episode is honest, motivating, and unapologetically real. Follow along: Instagram: https://www.instagram.com/cameronrhanes Twitter: https://twitter.com/cameronhanes Facebook: https://www.facebook.com/camhanes/ Website: https://www.cameronhanes.com Follow Rachel: https://www.instagram.com/rachel__entrekin/ Timestamps: 00:00:00 – Full Time Job to Full Time Athlete 00:07:14 – Rachel’s Sponsorships 00:15:10 – Dirtbag Runner with a Doctorate Degree 00:22:48 – Eating Disorder, Rehab, and Finding a Love for Mountain Running 00:36:29 – Learning How to Shoot a Bow & the Appreciation of Helping Others 00:48:17 – Spike Camp & Encouragement from Rachel 00:55:23 – Elevation & Gain in Running and Making an Impact 01:00:27 – A Mental Block with Lifting & Creating a Bullet Proof Life with Strength 01:04:18 – Who Inspires Rachel: Courtney Dauwalter 01:11:27 – People That Don’t Believe in You - Haters 01:17:51 – Goals for 2026 01:26:52 – Upcoming Opportunities 01:30:24 – Personalities in Running and the Inspiration of Imperfections 01:38:19 – Podcast Experiences and Learning from Others 01:43:08 – F**k, Marry, Kill: Hardrock, Western States, UTMB 01:44:19 – Is a 50k an Ultra Race? 01:46:50 – Rachel’s “Pain Cave” or “Filing” Cabinet” When Things Get Hard 01:50:01 – Who Rachel Would Switch Minds with During a Race 01:51:40 – Always Excited to Run … Unless it’s Speedwork 01:53:29 – The Power of Everything Going Wrong 01:57:54 – Final Thoughts and New Bow Thank you to our sponsors: https://cameronhanes.com/pages/sponsors

Jayson Hopper - American professional CrossFit athlete, widely recognized as the 2025 CrossFit Games champion—earning him the title of Fittest Man on Earth for that year. Join us for a conversation that traces Jayson’s extraordinary journey from getting cut from athletic dreams, including football at Clemson and early CrossFit setbacks to shattering records and claiming the ultimate title. Jayson opens up about embracing pain as fuel for growth and self-awareness, the pivotal role of his coach and training philosophy, breaking the rock carry record in explosive fashion, and how faith in Christ, integrity, and treating loved ones right have shaped his character amid the grind. Listen on: Spotify: https://spoti.fi/3XCm31n Apple Podcast: https://apple.co/3Dm6ClE Follow along: Instagram: https://www.instagram.com/cameronrhanes Twitter: https://twitter.com/cameronhanes Facebook: https://www.facebook.com/camhanes/ Website: https://www.cameronhanes.com Follow Jayson: https://www.instagram.com/jhopper3/ Timestamps: 00:00:00 – Jayson’s Lift. Run. Shoot. Experience & Breaking the Rock Carry Record 00:12:04 – Welcoming Pain as a Way to Grow & Self Awareness 00:20:19 – Jayson’s Coach & Training Plan 00:22:08 – Getting Cut from the Games to Becoming the World Champion 00:36:02 – Documentaries, Playing Football, and Latte Art 00:46:38 – The Hardest Worker in the Room & Gaining Integrity Through Christ 01:00:22 – Jayson’s Current Goals, His Why, and the Pursuit of Greatness 01:09:38 – Religion, Theology, and How You Treat Your Wife 01:15:13 – Cam’s Advice on How to Become the Best Bowhunter: A Hunters Mindset 01:26:39 – F**k, Marry, Kill: Echo Bike, Squat, and Snatch 01:33:07 – Lack of Validation Growing Up & Using the Pain for Strength 01:47:38 – Using Pain to Fight for the Podium at the Games 01:56:06 – “Blooming Where Your Planted” - Downside of Making Plans Outside of Your Control 02:00:48 – Final Thoughts: Process Goals for Jayson to Hunt a Bear Thank you to our sponsors: Black Rifle Coffee: https://www.blackriflecoffee.com/ Use code KEEPHAMMERING for 10% your order Grizzly Coolers: https://www.grizzlycoolers.com/ use code KEEPHAMMERING for 20% off Montana Knife Company: https://www.montanaknifecompany.com/ Use code CAM for 10% off Sig Sauer: https://www.sigsauer.com/ use code CAM10 for 10% off optics MTN OPS Supplements: https://mtnops.com/ Use code KEEPHAMMERING for 20% off Hoyt: http://bit.ly/3Zdamyv use code CAM for 10% off