Buying the Tool Is the Easy Part

About this episode

The episode discusses the challenges of tech adoption in the home improvement industry and how to ensure successful implementation of new software.

Buying new software is easy. Getting your team to actually use it is where the real work starts. In this episode of the Ingaged Podcast, Dean Curtis, CEO of Ingage, sits down with Caelahn Bullen from Siro to talk about what separates successful tech adoption from failed rollouts in the home improvement industry. They dig into the challenges of introducing new tools to sales teams, why buy-in from managers and frontline reps matters so much, and how the best companies create accountability, structure and clarity around implementation. The conversation also explores how AI is helping businesses unlock more value from customer conversations, not just for sales coaching, but across marketing, leadership and the broader organization. If you’ve ever invested in technology and struggled to get real adoption, this episode will give you a practical look at what it takes to make new tools stick and turn software into business results.

People in this episode

Host: Dean Curtis

Guest: Caelahn Bullen

Topics covered

• tech adoption
• software implementation
• sales teams
• accountability
• AI in business
• home improvement industry

Keywords

• software adoption
• sales coaching
• technology implementation
• business results
• customer conversations

Mentioned in this episode

Organizations: Ingage, Siro, AI

More episodes of Ingaged by Ingage

• The Leadership Test Behind Every Tech Rollout · April 28, 2026 · 18 min
• Technology Only Works When People Do · April 21, 2026 · 17 min
• Technology Is Not the Strategy · April 14, 2026 · 14 min
• The Hardest Part of Tech Adoption Isn’t the Tech · April 7, 2026 · 16 min
• A Confused Mind Says No: Simplifying Sales in Home Improvement · March 10, 2026 · 19 min
• AI Adoption Done Right: A Roadmap for Sales Leaders · February 24, 2026 · 17 min