Technology Is Not the Strategy

About this episode

This episode discusses the importance of process and alignment in technology adoption for home improvement businesses.

Buying new software can feel like progress. But without the right process, alignment and expectations behind it, even the best technology will fall flat. In this episode of the Ingaged Podcast, Dean Curtis sits down with Justin Hatcher of 1&Fund to talk about what really drives successful tech adoption in home improvement. From leadership buy-in and frontline resistance to customer journey friction and process gaps, this conversation explores why technology alone is never the answer. They also dig into what makes a rollout succeed, how to know when a tool no longer fits the business and why the strongest operators think beyond the platform before making their next tech decision. If you are evaluating new tools, trying to improve adoption or wondering why a piece of software is not delivering the results you expected, this episode will give you a smarter way to think about technology and growth.

People in this episode

Host: Dean Curtis

Guest: Justin Hatcher

Topics covered

• technology adoption
• home improvement
• leadership
• customer journey
• process improvement

Keywords

• technology
• software
• adoption
• business strategy
• customer journey
• leadership
• process gaps

Mentioned in this episode

Organizations: 1&Fund

More episodes of Ingaged by Ingage

• The Leadership Test Behind Every Tech Rollout · April 28, 2026 · 18 min
• Technology Only Works When People Do · April 21, 2026 · 17 min
• The Hardest Part of Tech Adoption Isn’t the Tech · April 7, 2026 · 16 min
• Buying the Tool Is the Easy Part · March 24, 2026 · 23 min
• A Confused Mind Says No: Simplifying Sales in Home Improvement · March 10, 2026 · 19 min
• AI Adoption Done Right: A Roadmap for Sales Leaders · February 24, 2026 · 17 min