47.1-5: When Values Backfire
From JCIRA: Curious and Interesting by Sukki Yoon
April 15, 2026 · 2 min · Season 47 · Episode 1
About this episode
This episode discusses the implications of brand hypocrisy and its effects on women's responses to femvertisements based on a proposed model.
Mueller-Bryson, S., Windels, K., & Karl, S. (2026). When Brands Don’t Practice What They Preach: A Proposed Model of the Effects of Brand Hypocrisy and Brand-Cause Fit on Women’s Responses to Femvertisements. Journal of Current Issues & Research in Advertising, 47(1), 95–117. https://doi.org/10.1080/10641734.2025.2452564
People in this episode
Host: Sukki Yoon
Topics covered
- brand hypocrisy
- femvertisements
- brand-cause fit
- women's responses
- advertising research
Keywords
- brand hypocrisy
- femvertisements
- advertising
- women's responses
- brand-cause fit
Mentioned in this episode
Organizations: Journal of Current Issues & Research in Advertising
More episodes of JCIRA: Curious and Interesting
- 47.2-1: When AI Feels Risky · May 21, 2026 · 3 min
- 47.2-6: When Grandma Goes Viral · May 21, 2026 · 2 min
- 47.2-5: Beyond Buzzwords: Understanding LLMs · May 21, 2026 · 2 min
- 47.2-3: When the Label Changes Everything · May 21, 2026 · 2 min
- 47.2-4: The Right Message at the Right Moment · May 21, 2026 · 2 min
- 47.2-7: When Your Feed Becomes Your Politics · May 21, 2026 · 3 min
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