47.1-6: When Disgust Meets “Right Now”

About this episode

This episode discusses the impact of disgust and timing on the effectiveness of messages aimed at preventing Type 2 diabetes.

Nah, S., & Kemp, D. (2026). The Combined Effects of Disgust Appeal and Temporal Frame in the Effectiveness of Threatening Messages for Type 2 Diabetes Prevention. Journal of Current Issues & Research in Advertising, 47(1), 118–135. https://doi.org/10.1080/10641734.2025.2459209

People in this episode

Host: Sukki Yoon

Topics covered

• disgust appeal
• temporal frame
• threatening messages
• Type 2 diabetes prevention
• advertising effectiveness

Keywords

• disgust
• temporal frame
• Type 2 diabetes
• advertising
• threatening messages
• health prevention

Mentioned in this episode

Organizations: Journal of Current Issues & Research in Advertising

Books & works: The Combined Effects of Disgust Appeal and Temporal Frame in the Effectiveness of Threatening Messages for Type 2 Diabetes Prevention

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