The So What from BCG

BCG's Matt Kropp explains why productive AI use, not just access, is becoming the biggest lever for growth. Companies using AI purposefully are growing three times faster than those that aren't. So why are many still stuck? The winners aren't substituting people with AI — they're augmenting them and arming them with AI tools, building an advantage that compounds over time.You’ll Learn:Why “token-based competition” is emerging as the next growth advantageWhat Matt learned from building — and shutting down — an all-AI companyThe real reasons employees still aren't adopting AI at scaleLearn More: The Era of Token-Based Competition Is Here. Is Your AI Strategy Ready?: https://on.bcg.com/4ARAa79BCG’s Latest Thinking on AI: https://on.bcg.com/4hZqpw1Matt’s Substack: https://mattkropp.substack.com/AI Costs a Fortune. Mismanaging AI Will Cost You More: https://lnk.to/so-what-BCG-Goydan-Lukic-AI-Cost12Chapters0:00 Equal AI Access, Equal Results?1:00 What Is Token-Based Competition?1:39 Token-Based Competition vs. Token-Maxing3:50 Inside a Zero-Human Company5:35 Lessons from An All-Agent Company10:03 How To Win in the Token Economy11:06 Is AI a Substitute for Labor?12:21 Token Use and Company Performance14:38 What Is Return on Intelligence?15:06 What ‘Intelligence’ Really Means15:41 Getting Your Team On Board17:00 Why AI Adoption Still LagsMeet the ExpertName: Matt Kropp, CTO, BCG XBio: https://on.bcg.com/4s2FuRbLinkedIn: https://www.linkedin.com/in/matt-kropp/Follow BCGWebsite: https://www.bcg.com/LinkedIn: https://www.linkedin.com/company/boston-consulting-groupThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Help us celebrate our very own Georgie Frost, who earned the Bronze Lovie Award for Best Podcast Host thanks to her outstanding work on The So What from BCG!Georgie was also a finalist for the People’s Lovie Award for Best Podcast Host. The Lovie Awards are the European cousin of the Webby Awards, celebrating the best of the best across the continent. If you’d like to send a warm note, a congratulatory message, or simply an email full of emoji confetti, please send an email to [email protected] to Georgie and thank you all for making the podcast a success!This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Consumer companies are facing a new reality: demand is maturing, competition is intensifying, and generational preferences are diverging. Justin Vincent, part of BCG’s leadership team for consumer and fashion, explains how businesses can avoid fading into the background by choosing a durable purpose, serving real consumer needs, and mastering digital discovery. Learn More: BCG’s Latest Thinking on Consumer Products: https://on.bcg.com/4oLtmBB BCG on the Fashion Industry: https://on.bcg.com/4oJzSZh How Gen Z and Gen Alpha Are Rewiring the Fashion Industry: https://on.bcg.com/47LxcEH More on Fashion's Next Gen: https://www.linkedin.com/posts/christine-barton-486ab_retailleadership-genz-ai-activity-7395127354852839424-UpRu?utm_source=share&utm_medium=member_desktop&rcm=ACoAACCYnPQBE42Xbwt6tSxmjChbfZwsa6uBvxcChapters: 00:00-01:19 Introduction/Justin’s ‘So What’ 01:20-02:32 The evolution of athleisure 02:33-03:46 Why has growth slowed? 03:47-04:56 Who is winning and will they continue to? 04:57-06:06 What is a ‘for purpose’ mindset? 06:07-08:38 How are different generations served? 08:39-10:29 How do brands decide what markets to serve? 10:30-12:32 How can you make your brand stand out? 12:33-16:03 How should companies decide where to focus? 16:04-17:39 How do brands decide where to localize and where to stay consistent? 17:40-18:52 What can consumer companies learn from sportswear brands? 18:53-19:55 What are the biggest challenges the industry is facing? 19:56-21:24 Justin’s ‘Now What’ 21:25-21:38 Outro This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp