Do This, NOT That: Marketing Tips with Jay Schwedelson
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolut...
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On the show
- Daniel Murray13 eps
- Amanda Cole1 ep
- Kimberly Storin1 ep
Also: Jaina Mistry, Mary Beech, Alex Conners, Kristen Koenig, Hailey McDonald, Russ Harp, Chris Cunningham, Ross Simmonds, Avni Barman
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Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
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Based on 1 signal.
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By chart position
- 🇺🇸United States · MarketingHOME#5649K to 260K
- 🇬🇧United Kingdom · Marketing#318.3K to 44K
- 🇨🇦Canada · Marketing#443.3K to 17K
- 🇫🇮FI · Marketing#24844 to 4.5K
- 🇭🇺HU · Marketing#23537 to 2.8K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
65K to 341K🎙 Daily cadence·643 episodes·Last published 3d ago - Monthly Reach
Unique listeners across all episodes (30 days)
215K to 1.1M🇺🇸76%🇬🇧13%🇨🇦5%+4 more - Active Followers
Loyal subscribers who consistently listen
118K to 626K
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 10/19/26 |  SPECIAL SERIES ==> 👻 Your Old Web Pages Are Being Ghosted by AI <== | BATHROOM Break #130 COLLAB: The Marketing Millennials + Do This, Not That | Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤCheck out the new Bathroom Break podcast with Jay Schwedelson and Daniel Murray on Apple and Spotify.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤGoogle is cracking down on lazy AI content, but the AI tools themselves still love a cheesy listicle and ignore any page you haven’t touched in a year. Jay Schwedelson calls it the 1995 version of the internet, and Daniel Murray shares a retargeting text that actually got him to click. There’s also a Halloween rant about parents using babies as candy spokespeople, and a skincare mishap that had half of Instagram worried about Jay.ㅤBest Moments:(02:43) Google’s latest update flags low-quality AI content, scraped posts, and spammy backlinks(03:38) Pages that haven’t been updated in a year are two times less likely to be cited by AI tools(05:35) Why listicles dominate AI citations, even though they feel like a throwback(06:04) Ahrefs tracked 1,900 pages and found adding schema did nothing for AI visibility(06:46) A retargeting text with a 2:00 PM deadline that really expired, and why that works(08:09) Retargeting is one of the most cost-effective channels if you treat it as its own program | 11m 30s | ||||||
| 10/16/26 |  SPECIAL GUEST!! HUBSPOT's Courtney Dagher 🎤 Why Your Speaker Pitch Keeps Getting Rejected | Ep. 577 | Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤFollow Courtney Dagher on LinkedIn, and secure your budget now for UNBOUND 2027, with tickets going on sale Cyber Monday at unbound.hubspot.com.ㅤNobody graduates with a degree in British Victorian history and literature planning to run one of the biggest marketing events in the world, but that's exactly where Courtney Dagher landed. She and Jay Schwedelson get into what makes someone feel like they genuinely can't miss an event, and why the answer has less to do with the agenda than you'd think. It's an honest, funny look behind the curtain from someone who still gets a rush from thousands of people and zero sleep.ㅤBest Moments:(02:23) How a Harvard history grad with no tech background talked her way into HubSpot(07:55) The year and a half of work behind retiring the INBOUND name(11:56) Why the most successful events are actually boring for the people running them(12:59) The one thing that gets speaker submissions rejected every time(15:46) Attendees are tired of hearing about agents and want outcomes instead(20:07) Execution is the new currency, and why great ideas aren't enough anymore | 24m 14s | ||||||
| 10/13/26 |  What’s Up THIS WEEK?! 🛑ELECTION Impact on B2B and Consumer Marketing Campaigns!🛑 | Ep. 576 | Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤBig shoutout to our sponsor, Knak!Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with. Knak makes it simple. Build emails, landing pages, and mobile messages; collaborate and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.See how it all works, get started at knak.com/demoㅤElection season is making your cost per acquisition look terrible, your emails are landing in spam, and your LinkedIn views fell off a cliff. None of that is your fault this month. Jay Schwedelson walks through brand new data on how $11.6 billion in political ad money is quietly wrecking inbox placement and ad pricing, and what to pull out of your reporting before you start blaming the offer. Stick around for the candy corn verdict, which is not up for debate.ㅤBest Moments:ㅤ(01:19) Political ad spend hits $11.6 billion this cycle, more than the last presidential raceㅤ(02:08) Thirteen states soak up over 70% of that spend, and your cost per acquisition there is paying for itㅤ(03:28) New Validity data shows inbox placement dropping more than 5% the week before election dayㅤ(04:44) Why November 3rd is the worst possible day to launch a sale or run a webinarㅤ(05:41) LinkedIn impressions and video views cratering across the board, and why that is not a you problemㅤ(07:58) The candy corn rant that ends with a full prosecution and no witnesses for the defense | 11m 06s | ||||||
| 10/12/26 |  SPECIAL SERIES ==> 🤖 Scared to Share Your Data With AI? That’s the Real Risk <== | BATHROOM Break #129 COLLAB: The Marketing Millennials + Do This, Not That | Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤCheck out the new Bathroom Break podcast with Jay Schwedelson and Daniel Murray on Apple and Spotify.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤTwelve sugars and four creams in a coffee ordered at night on a JetBlue flight is a lot to process, but the marketing in this one is worth staying for. Jay Schwedelson and Daniel Murray explain why October through January rewards a very specific kind of content. They also trade the AI tools they actually use every day, and they make a pointed argument about who should really be nervous about handing their data to AI.ㅤBest Moments:(00:51) Why a long voice note is secretly the only read receipt that actually works(02:17) Gated calendar content sees over a 75% lift from October through the end of January(04:04) The four words to put in your subject lines and offer titles right now(06:02) Reverse engineering a Lovable prompt to rebuild a website section in Claude(08:58) Meta’s Muse spots a duplicate NBA League Pass subscription without being asked(12:17) The hot take that nobody on earth actually likes black coffee | 14m 00s | ||||||
| 10/9/26 |  SPECIAL GUEST!! Louisa Evans, PhD 🧪 The Scientist's Secret to Smarter Email Marketing | Ep. 574 | Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤConnect with Louisa Evans on LinkedIn.See how Hornby Hobbies uses Bloomreach: Hornby Hobbies Achieves Fast ROI With BloomreachㅤMost marketers sit on a mountain of customer data and still guess who to email next. Louisa Evans uses Bloomreach to run a loyalty program built on the same math she once used to design drugs. She's already testing what happens when AI plugs straight into the CDP and picks the next best action for every customer. Jay Schwedelson gets a look at where agentic CRM is headed and why the right setup matters more than a flood of AI ideas.ㅤBest Moments:(03:57) A Lorenz curve borrowed from finance turns millions of data points into a clear plan(08:56) Inside the Bloomreach hackathon and what a read-only MCP can already do(09:39) Why AI is a massive distraction unless you have a really clear goal(11:59) An MCP plugged directly into the Bloomreach CDP to find the next best action at scale(12:22) How Bloomreach clears out data silos so one model can power multiple campaigns at once(13:36) Why agentic CRM is where all of this is headed | 24m 15s | ||||||
| 10/6/26 |  What’s Up THIS WEEK?! Big ChatGPT Ad News! Instagram has NEW Top Format! Verity Movie Review 😳| Ep. 573 | Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤInstagram's organic playbook just flipped, Facebook link posts are barely registering, and the pettiest move in AI this week was a single domain redirect. Jay Schwedelson is on the road but didn't want to skip a week, so he breaks down what the newest data means for anyone posting organically or buying ads, including a real gut check on ChatGPT ad clicks. Stick around for a soda ranking that makes no sense at all.ㅤCheck out the new Bathroom Break podcast with Jay Schwedelson and Daniel Murray on Apple and Spotify.ㅤBest Moments:(00:33) Carousels just passed Reels for organic reach on Instagram, and single images trail far behind(01:22) Facebook posts with links are reaching almost nobody right now(02:25) Elon Musk grabs dot.com and points it to Grok right after OpenAI launches Dots(03:04) A new TrafficGuard study finds one in three ChatGPT ad clicks may not be real(03:57) Why uploading first-party data beats lookalike audiences on ChatGPT ads(05:07) Fanta outranking Diet Coke is the soda stat nobody saw coming | 8m 43s | ||||||
| 10/5/26 |  SPECIAL SERIES ==> 🚽 Your Subject Lines Need a Remodel Too <== | BATHROOM Break #128 COLLAB: The Marketing Millennials + Do This, Not That | Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤThe Bathroom Break just got a remodel, and the new format borrows from Pardon the Interruption to rapid-fire through what's actually working in marketing right now. Jay Schwedelson and Daniel Murray swap the subject line tactics they'd die on a hill for, disagree about where emojis belong, and ask whether Instagram's new AI coach is a gift or a shortcut to a feed full of sameness. Stick around for the grocery store confession, because a two-second shot of pushing a cart should not take eight takes.ㅤBest Moments:(02:35) Daniel makes his case for odd numbers like 7 and 5 at the front of subject lines(03:33) Why capitalizing the entire first word of a subject line works for B2B and B2C(03:53) The accessibility problem with leading emojis, and where to put them instead(04:37) How LinkedIn collaborative posts push one post into up to five feeds at once(06:40) Instagram Edits now has AI telling you what to post, and why that could backfire(08:56) The seven-take grocery aisle shot that nearly got Daniel kicked out of the store | 10m 43s | ||||||
| 10/2/26 |  SPECIAL GUEST!! 🍿 The AD You Can't SCROLL Past - CEO Screenvision Media Geoff Schiller | Ep. 571 | Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤConnect with Geoff Schiller on LinkedIn and check out Screenvision Media to see how cinema advertising works for brands of any size, from big consumer brands to small businesses and nonprofits.ㅤNobody scrolls past an ad on a 40-foot screen, and that might make cinema the most overlooked channel in marketing right now. Jay Schwedelson gets the inside story from Geoff Schiller, CEO of Screenvision Media, on the ads you watch while you're still working through your popcorn. The theaters are packed with Gen Z, the targeting goes deeper than you'd expect, and the price of entry is lower than you'd guess.ㅤBest Moments:(01:59) How a 28-minute pre-show, lobby screens and even parking lots turn a theater into a surround sound marketing platform(03:34) No bots, 100% viewability and zero skip buttons make cinema the anti-digital ad channel(07:59) Why Gen Z campaigns go straight to horror movies, and one brand that only wanted paranormal(09:30) How cinema proves ROI, starting with 91% of the audience in their seats before the lights go down(11:44) Dunesday lands just below the Super Bowl for Gen Z reach, on the last shopping Saturday before Christmas(13:40) A local pizza shop can run a $1,000 campaign on the same screen as Avengers: Doomsday | 19m 10s | ||||||
| 9/29/26 |  What’s Up THIS WEEK?! 🔵 NEW LinkedIn Changes! Instagram BIG Shift! EMAIL Tactic Surging!🔵| Ep. 570 | Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤLinkedIn is about to flood your notifications with something that looks like a connection request but isn't, and how you respond affects your own profile too. Jay Schwedelson also makes the case that the B2B audience you're chasing is hanging out in places most marketers still write off as "just consumer." There's also a punctuation mark making a comeback, plus a strong opinion about the best show on television.ㅤBest Moments:(00:33) LinkedIn's new peer verification prompts are coming, and saying yes puts your name on their profile(01:40) Verified LinkedIn members are getting 50% more post engagement and 90% more profile views(02:45) The three dots are back, and subject lines ending in an ellipsis are seeing an 18% higher open rate(04:11) 85% of B2B buyers consume business content on personal social channels like Instagram(04:45) Instagram beat LinkedIn on B2B cost per lead, $138 vs. $202(06:13) Why The Great British Baking Show is the best thing on TV, and what Nigella Lawson brings to the judges' table | 9m 23s | ||||||
| 9/28/26 |  SPECIAL SERIES ==> NEW! Prediction Market Marketing😳🔥 <== | BATHROOM Break #127 COLLAB: The Marketing Millennials + Do This, Not That | Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤWhat if the best audience research you're not doing is sitting on a betting site? Jay Schwedelson and Daniel Murray make the case that prediction markets are a data set marketers keep ignoring, because every prediction has someone's real money behind it. It's a Bathroom Break, so expect detours, including the longest conversation about cricket Jay has ever had in his life.ㅤBest Moments:(00:32) Is bringing an iced coffee to a job interview a red flag or a conversation starter(01:34) After thousands of interviews, Jay says about half of candidates showed up late, dressed wrong, or ghosted(02:36) A fake diploma, a lunge across the table, and a call to the police(05:06) The exact AI prompt for mining Kalshi and Polymarket for what your audience will care about next(06:54) Why money-backed predictions beat survey data every time(07:41) Surveys follow emotions, so watch where people actually spend their money | 12m 02s | ||||||
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| 9/25/26 |  SPECIAL GUEST!! Carina Bauer 📵 Your Next Event Needs LESS AI | Ep. 568 | Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤDownload IMEX's free report, Why Design Matters: https://imexevents.com/why-design-mattersㅤJoin Jay at IMEX America this October in Las Vegas: https://america.imexevents.com/ㅤCarina Bauer thinks the next luxury is disconnection: a room full of real people, nobody glued to a screen. The CEO of the group behind the world's biggest meetings industry trade show tells Jay Schwedelson that design is really about intention, not aesthetics. She also shares a sharp way to get leadership to see your next event as strategy instead of just another cost.ㅤBest Moments:(02:16) Why design is the invisible force that shapes what people feel, trust, and remember(03:50) In-person events may be the only medium people can fully trust right now(05:55) Where AI belongs at an event and where it needs to stay out of the way(10:17) How to pitch an event to the C-suite so it reads as strategy, not cost(12:19) Why live human connection is becoming the new luxury(16:33) Disconnection is the next luxury too, and hotels with no Wi-Fi are already proving it | 19m 52s | ||||||
| 9/22/26 |  What’s Up THIS WEEK?! Instagram CHANGES! 😳 GMAIL Big Change? 🎁 34 Hallmark Movies? 📧 Your First 200 Characters Decide EVERYTHING | Ep. 567 | Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤYour inbox quietly turned into a search engine this week, and almost nobody has updated their emails for it. Jay Schwedelson gets into what Gmail's AI summaries are actually scanning for, why the first 200 characters of live text now decide whether your campaign gets pulled in, and what that does to the shelf life of every send. There's also a new Meta subscription worth a look, a Google Ads report hiding in plain sight, and a Spotify setting that can save you from public embarrassment.ㅤBest Moments:(00:30) Meta One lands, and it quietly changes how fast business pages pick up followers(01:19) Why new paid platform tools tend to radically over-deliver in their first few months(02:05) Gmail search goes natural language, and your inbox becomes your own personal search engine(03:17) The long tail nobody planned for, and why old campaign links can no longer 404(03:50) The action, product, deadline formula for your first 200 characters of live text(05:15) Spend Benchmarks in Google Ads shows how your weekly spend stacks up against similar businesses | 10m 06s | ||||||
| 9/21/26 |  SPECIAL SERIES ==> 🚫 Delete These 5 Things From Your Landing Page <== | BATHROOM Break #126 COLLAB: The Marketing Millennials + Do This, Not That | Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤLanding pages are where most marketing budgets quietly go to die, and the fixes are usually smaller than you'd think. Jay Schwedelson and Daniel Murray run through the specific things killing conversion rates right now, from the number of form fields you're demanding to the word sitting on your button. There's also a fairly involved detour into airplane hygiene that produces a new favorite word.ㅤBest Moments:(03:05) Every extra must-fill field on your form costs you 8% of your registrants(03:27) Social proof under the CTA works better when the number is oddly specific and the audience is named(04:30) One testimonial is enough, but "I loved it" does nothing compared to a hard percentage(04:47) Navigation bars on a landing page can cost you 30% of visitors who came ready to buy(06:29) Logos only validate if they match the size of company actually landing on your page(07:37) The word "submit" on a button, and what to write instead so people know exactly what they're getting | 12m 33s | ||||||
| 9/15/26 |  What’s Up THIS WEEK?! 🟠AI Visibility Has Changed!🟠Mountain Dew Soap? Dancing With The Stars? | Ep. 565 | Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤAsk ChatGPT the same question on Tuesday and again on Friday and you will probably get two different answers, with two different sets of sources. That is the uncomfortable finding Jay Schwedelson digs into here, using fresh data on how violently AI citations churn from one day to the next, plus the weekly routine that keeps your brand tracking honest instead of comforting. There is also a Mountain Dew body wash situation that nobody was prepared for.ㅤBest Moments:(00:31) Why 69% of AI sources shift from one day to the next(01:02) Reddit's share of ChatGPT citations collapsed 86% in about a month(02:54) Half of everything AI engines cite is less than thirteen weeks old(03:45) Pick the 10 questions that actually influence someone buying from you(04:04) The incognito browser step most people skip, and why it ruins the data(05:22) The two prompt lines that stop AI from flattering your brand(06:27) Mountain Dew body wash at Walmart, and the obvious follow-up question | 11m 15s | ||||||
| 9/14/26 |  SPECIAL SERIES ==> NEW TIPS! AI Email Summaries! <== | BATHROOM Break #125 COLLAB: The Marketing Millennials + Do This, Not That | Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤTurns out the emails winning in an AI-summarized inbox are the ugly ones. Jay Schwedelson and Daniel Murray pick up the live text conversation from last week with fresh data on what Gmail, Apple Mail, and Copilot are actually pulling out of your sends, and the fix involves bullet points and a formula that fits in two hundred characters. There is also a genuine moral crisis about cheating on your barber, which somehow sets the tone for everything after it.ㅤBest Moments:(00:38) The haircut dilemma, and whether you can book with another stylist without earning the death stare(03:45) AI summaries pull 29 words on average, so the first 150 to 200 characters carry the whole email(04:15) Action plus product plus deadline, the formula lifting click-through rates around 19 percent(06:13) Bullets are ugly and they work, with pull rates of 77 percent in Gmail, 84 in Apple Mail, 92 in Copilot(07:29) Why vague, spammy headlines fall apart once a summary has to describe themㅤ(08:19) Over 70% of people say they are fine with AI reading their inbox to surface deals | 13m 03s | ||||||
| 9/11/26 |  SPECIAL GUEST!! Tracy Beavers 🤔 Do You Actually Need A Business Coach? | Ep. 563 | Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤListen to Tracy's podcast, Create Online Business Success, which features her episode with Jay from about a year ago. Visit tracybeavers.com to reach her through the contact button and browse her free marketing resources. Follow Tracy Beavers on LinkedIn.ㅤNearly 700 episodes in and business coaching had somehow never come up, which is strange given how many people started calling themselves one around 2020. Tracy Beavers has actually been doing it at an elite level for two decades, and she gets refreshingly blunt with Jay Schwedelson about real price tags, the bad actors taking $50,000 for nothing, and the one sentence that should make you walk away from a sales call immediately. Also settled here: Romance, Arkansas is a real place, and brides drive there just for the postmark.ㅤBest Moments:(03:15) Everyone at the top of their game has a coach, athletes and Warren Buffett included(04:43) Two signs it is time to hire someone, and one of them is how you talk to yourself(06:09) Where business coaching stops and actual therapy needs to start(09:02) How to properly vet a coach before you hand over a single dollar(11:58) Real numbers on what an engagement costs, and why the range is the Wild Wild West(13:16) Why the access you get between calls matters more than the calls themselves | 20m 19s | ||||||
| 9/8/26 | marketing technologyAI in marketing+4 | — | AstraStupider People Have Done It All+4 | LinkedInYouTube+1 | AstraOpenAI+5 | — | 9m 56s | ||
| 9/7/26 | email marketingpreheaders+3 | Daniel Murray | Stupider People Have Done It AllThe V Foundation for Cancer Research+4 | Burning ManCoachella | email marketingpreheader+4 | — | 10m 02s | ||
| 9/4/26 | webinarsmarketing strategies+3 | — | Stupider People Have Done It AllThe V Foundation for Cancer Research+3 | — | webinar secretsshow-up rate+3 | — | 7m 56s | ||
| 9/1/26 | AI in marketingReddit ads+3 | — | Stupider People Have Done It AllThe V Foundation for Cancer Research+4 | — | marketingAI+5 | CallRail | 10m 07s | ||
| 8/31/26 | marketing tipssocial media strategies+3 | Daniel Murray | Stupider People Have Done It AllThe V Foundation for Cancer Research+4 | — | search trickviral posts+3 | — | 8m 57s | ||
| 8/28/26 | marketingChatGPT+3 | Ross Simmonds | Stupider People Have Done It AllThe V Foundation for Cancer Research+7 | — | ChatGPTmarketing tips+5 | — | 24m 00s | ||
| 8/25/26 | email marketingAI in marketing+3 | — | Stupider People Have Done It AllGuruConference+4 | — | email open ratesAI slop+3 | Knak | 9m 17s | ||
| 8/24/26 | email marketingmarketing strategies+4 | Daniel Murray | Stupider People Have Done It AllThe V Foundation for Cancer Research+6 | — | email rulemarketing tips+7 | — | 7m 49s | ||
| 8/21/26 | networkingcareer development+3 | Avni Barman | Stupider People Have Done It AllThe V Foundation for Cancer Research+3 | — | networkingcareer growth+3 | — | 18m 31s | ||
| 8/18/26 | AI watermarkmarketing tips+3 | — | Stupider People Have Done It AllThe V Foundation for Cancer Research+5 | — | AI watermarkmarketing+3 | CallRail | 13m 25s | ||
| 7/21/26 | LinkedIn engagementAI costs+3 | — | Stupider People Have Done ItThe V Foundation for Cancer Research+4 | — | LinkedInAI costs+5 | CallRail | 10m 32s | ||
| 7/20/26 | subject linesemail marketing+3 | Daniel Murray | Stupider People Have Done ItThe V Foundation for Cancer Research+3 | — | subject linesemail marketing+3 | — | 12m 46s | ||
| 7/16/26 | social mediamarketing strategy+3 | Hailey McDonald | Stupider People Have Done ItSprout Social+1 | InstagramLinkedIn+1 | dashboardmarketing strategy+3 | — | 23m 20s | ||
| 7/14/26 | Google social post trackingwebinars+3 | — | Stupider People Have Done ItThe V Foundation for Cancer Research+2 | Google | Googlewebinars+5 | Knak | 9m 38s | ||
| 7/13/26 | marketing strategiesclick tracking+3 | Daniel Murray | Stupider People Have Done ItThe V Foundation for Cancer Research+4 | — | click trackingmarketing tips+3 | — | 9m 38s | ||
| 7/10/26 | job huntinggratitude+4 | Russ Harp | Stupider People Have Done ItThe V Foundation for Cancer Research+3 | — | job huntgratitude+4 | — | 21m 41s | ||
| 7/7/26 | email marketinglegal issues+3 | — | Stupider People Have Done ItThe V Foundation for Cancer Research+1 | June 9, 2026 | email opensmarketing tips+3 | CallRail | 12m 46s | ||
| 7/6/26 | attribution datamarketing metrics+3 | Daniel Murray | Stupider People Have Done ItThe V Foundation for Cancer Research+4 | — | attribution datablended CAC+3 | — | 13m 23s | ||
| 7/5/26 | public speakingmarketing tips+3 | — | Stupider People Have Done ItThe V Foundation for Cancer Research+5 | — | public speakingkeynote+5 | — | 8m 59s | ||
| 7/2/26 | content marketingB2B software+3 | Chris Cunningham | Stupider People Have Done ItClickUp+4 | — | content hackClickUp+3 | — | 19m 50s | ||
| 6/11/26 | marketing toolsmartech+3 | Alex Conners | Stupider People Have Done ItWunderkind+5 | — | marketing toolsWunderkind+5 | — | 19m 01s | ||
| 6/9/26 | email marketingLinkedIn updates+3 | — | Stupider People Have Done ItThe V Foundation for Cancer Research+5 | — | email best practicesconfirmed opt-in+3 | — | 8m 47s | ||
| 6/8/26 | VIP treatmentmarketing insights+5 | Daniel Murray | The Marketing MillennialsGURU Media Hub+1 | — | VIP segmentslead scoring+5 | — | 11m 13s | ||
| 6/4/26 | subject line tacticsemail marketing+3 | — | Stupider People Have Done ItThe V Foundation for Cancer Research+4 | — | subject lineemail marketing+3 | — | 10m 09s | ||
| 6/2/26 | AI in marketingInstagram updates+3 | — | Stupider People Have Done ItPhilips+5 | — | AI toolscontent plan+3 | — | 8m 39s | ||
| 6/1/26 | webinar registrationshow up rates+3 | Daniel Murray | Stupider People Have Done ItThe V Foundation for Cancer Research+4 | — | webinarmarketing+3 | — | 13m 40s | ||
| 5/29/26 | AI in marketinglistening vs shouting+3 | Kristen Koenig | Stupider People Have Done ItRingCentral+1 | — | AImarketing+3 | — | 21m 11s | ||
| 5/28/26 | marketing strategiescontent creation+3 | — | Stupider People Have Done ItThe V Foundation for Cancer Research+2 | — | marketing tipslo-fi content+4 | — | 10m 55s | ||
| 5/26/26 | META newsmarketing tips+4 | — | Stupider People Have Done ItThe V Foundation for Cancer Research+1 | LinkedInYouTube+1 | METAmarketing+5 | CallRail | 9m 43s | ||
| 5/25/26 | holiday marketingemail strategy+3 | Daniel Murray | Stupider People Have Done ItThe V Foundation for Cancer Research+3 | — | holiday marketingemail marketing+3 | — | 13m 13s | ||
| 5/8/26 | AI content engagementclick-through rates+4 | — | Stupider People Have Done ItThe V Foundation for Cancer Research+4 | — | AI contentclick-through rates+4 | — | 9m 09s | ||
| 5/7/26 | growth strategymarketing insights+3 | Mary Beech | Stupider People Have Done ItThorne+4 | Gen Z | Chief Growth Officernegative split+5 | — | 22m 05s | ||
| 5/5/26 | email marketingAI in marketing+4 | — | Stupider People Have Done ItThe V Foundation for Cancer Research+2 | — | email marketingAI+6 | Knak | 11m 25s | ||
| 5/4/26 | LinkedIn updatesInstagram metrics+3 | Daniel Murray | Stupider People Have Done ItThe V Foundation for Cancer Research+4 | — | LinkedInInstagram+5 | — | 9m 21s | ||
| 5/1/26 | hate mailpodcast milestones+3 | — | Stupider People Have Done ItThe V Foundation for Cancer Research+1 | June 9, 2026 | hate mailpodcast+5 | — | 12m 16s | ||
| 4/30/26 | marketing automationMarTech+3 | Jaina Mistry | The V Foundation for Cancer ResearchGURU Media Hub+4 | — | marketing automationKnak+3 | Knak | 22m 31s | ||
| 4/28/26 | Instagram app launchtoddler influencer kit+4 | — | Stupider People Have Done ItThe V Foundation for Cancer Research+3 | SpainItaly | InstagramJetBlue+5 | — | 9m 40s | ||
| 4/27/26 | AI marketing toolsChatGPT updates+3 | Daniel Murray | Stupider People Have Done ItThe V Foundation for Cancer Research+4 | — | ChatGPTAI platforms+3 | — | 10m 08s | ||
| 4/24/26 | communicationcareer development+4 | — | Stupider People Have Done ItThe V Foundation for Cancer Research+3 | — | communicationcareer+6 | Knak | 10m 42s | ||
| 4/23/26 | MarTechloyalty programs+4 | Amanda Cole | BLOOMREACHGURU Media Hub+2 | — | MarTechloyalty programs+5 | — | 17m 47s | ||
| 4/21/26 | email marketingdeliverability rate+4 | — | Stupider People Have Done ItThe V Foundation for Cancer Research+3 | — | deliverability rateemail marketing+5 | CallRail | 11m 13s | ||
| 4/20/26 | click-through segmentationemail marketing+3 | Daniel Murray | Stupider People Have Done ItThe Marketing Millennials+3 | — | click datasegmentation+3 | — | 11m 20s | ||
| 4/17/26 | marketing offersdating advice+3 | — | — | — | marketingdating advice+4 | CallRail | 10m 44s | ||
| 4/16/26 | webinar strategymarketing behavior+3 | Kimberly Storin | Zoom | — | webinarmarketing+5 | — | 21m 43s | ||
| 4/14/26 | AI visibilityemail open rates+4 | — | Levi's 517 jeansLevi's | — | AI marketingemail subject lines+5 | Knak | 10m 24s | ||
| 4/13/26 | Instagram engagementsocial media marketing+3 | Daniel Murray | Stupider People Have Done ItThe Marketing Millennials+2 | — | Instagram algorithmsocial media clarity+3 | — | 11m 19s | ||
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Chart history for Do This, NOT That: Marketing Tips with Jay Schwedelson
Peaked at #23 in HU, currently #23 in HU.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| HU | — | #23 | #23 | — |
| Finland | — | #24 | #24 | — |
| United Kingdom | — | #31 | #31 | — |
| Canada | — | #44 | #44 | — |
| NG | — | #44 | #44 | — |
| Ireland | — | #55 | #55 | — |
| United States | — | #56 | #56 | — |
| GR | — | #59 | #59 | — |
| MY | — | #63 | #63 | — |
| TR | — | #73 | #73 | — |
| RO | — | #80 | #80 | — |
| PT | — | #110 | #110 | — |
| Denmark | — | #128 | #128 | — |
| PL | — | #129 | #129 | — |
| New Zealand | — | #137 | #137 | — |
| CO | — | #137 | #137 | — |
| India | — | #144 | #144 | — |
| HK | — | #144 | #144 | — |
| CH | — | #178 | #178 | — |
| VN | — | #181 | #181 | — |
Chart Positions
22 placements across 22 markets.
Chart Positions
22 placements across 22 markets.